Facilitating a Strategy Workshop for Tree Planting

Strategy workshop facilitation in converted barn.

Here we facilitated a tree planting strategy workshop amongst six councils, local community tree planting groups & Yorkshire Water.

This applied market segmentation to fund raising. The group was divided into 4 groups to come up with a segment strategy. A "card sort" of previously defined strategic components was carried out on brown paper SWOTs.

Members of the group subsequently presented each strategy back to the group. This assisted in the development of strategy & considering various stakeholder perspectives.

The total number of trees planted by this partnership in the year 2012/13 was 157,000.

© Phoenix Business Development, 2015